Walmart MAP Monitoring & Enforcement Software

High Removal Rates

High Removal Rates

Our MAP Enforcement eliminates a large percentage of unauthorized sellers which increases the revenue of your authorized dealer's channels and minimum advertised price monitoring. If it's MAP pricing on Walmart, we can help.

Win Back Buy Box

Win Back Buy Box

Increase your Buy Box percentage and improve your brand's sales and profits on marketplaces such as Walmart.

Increase Revenue

Increase Revenue

Watch your monthly revenue increase substantially with reduced unauthorized competition and more Buy Box opportunities. Watch your dynamic pricing improve.

More Information

Our MAP Policy and MAP Pricing 100% Satisfaction Guarantee Protects You Every Step Of The Way.

We’re extremely confident we can make a night-and-day difference in your marketplace and MAP pricing policy and minimum advertised price MAP. That’s why we remove your risk entirely with a custom enforcement guarantee made before you sign. If we don’t meet it after 90 days, you’re completely free to opt out of the contract - no penalties and no questions asked. Here's the thing, you don't want retail partners taking advantage of your pricing policy with their e commerce prices, right? You can rely on Brand Alignment for your price monitoring and enforcement on branded products.




90%+ Removal Rates To Enforce Your MAP Policy

No competitor comes close to our removal rates. That’s because our relentless approach contacts every single seller, leading to unmatched enforcement of your MAP policies on marketplace like MAP pricing on Walmart for your minimum advertised price. Enforce your MAP on Walmart with us! 

MAP Enforcement and Unauthorized Seller Removal


Guaranteed MAP Pricing Enforcement

Our custom-made 90 day guarantee eliminates all risk and uncertainty. We make the decision to protect your brand an absolute no-brainer so that you can enjoy better profits, better relationships and a better marketplace.

MAP Enforcement and Unauthorized Seller Removal


World-Class Techniques For Your MAP Policy!

We use Open-Source Intelligence techniques favored by the CIA and NSA. This lets us zero in on unauthorized e commerce sellers and their product source at a 95%+ success rate. Focus on selling your product with peace of mind.

MAP Enforcement and Unauthorized Seller Removal

Why Brand Alignment Is The Best In The Industry.

If you are new to shopping for a brand owner protection provider, it might be confusing to tell the difference between companies. It might sound like everybody offers the same type of enforcement. This could not be further from the truth.

The Competition

  • Requires YOU to send a Cease & Desist letter only if YOU have the email of the unauthorized seller 
  • Since only a small percentage of unauthorized Walmart sellers are contacted, the competition averages a 10%-30% removal rate
  • Uses basic investigative techniques like Google searches or buying low quality lists in hopes of finding emails to send letters
  • Uses only reactive techniques to temporarily remove grey market sellers

Brand Alignment

  • We send a Cease & Desist letter to every single unauthorized e commerce seller on Walmart for you
  • Since 100% of all unauthorized sellers are contacted, Brand Alignment averages an 80%-90%+ Removal Rate
  • Uses hundreds of proprietary investigative techniques to identify personal information of sellers and supply chain sources
  • Uses a mix of proactive and reactive techniques to permanently remove grey market sellers

No competitor even comes close to our level of MAP enforcement.

Why is our approach so effective? Because we wipe out the vast majority of MAP violators and MAP violations in one swoop by targeting EVERY seller with cease & desist letters.  We then take care of any remaining stubborn sellers with advanced proprietary techniques which includes the largest unauthorized list of sellers database in the business.

We’ve achieved permanent results for brands ranging from small healthcare to billion-dollar consumer electronics - and we’d love for your brand to be our next success story.

Our Simple & Easy Walmart MAP Enforcement Process

First, we onboard all of your brand’s products into our database. During this process we match each ID or UPC with the correct marketplace URL and MAP price. This process can take 1-2 weeks depending on the amount of work involved.

Next, we begin monitoring your listings 24/7/365 for preliminary data. This is the data intelligence we will use to get the first glance at your marketplace. We will provide you with a real-time dashboard that displays the results.

Thirdly, we start sending three rounds of Cease & Desist letters using a Graduated Enforcement System that is proven to have an extremely high success rate. Sellers are contacted with 24 hours of appearing on monitored listing. 

Finally, for all remaining sellers we begin Open-Source Intelligence techniques to identify their personal information and research the supply chain in which they acquired the product. During this phase we work closely with the brand to create a Do Not Sell list and offer suggestions for preventing future grey market sales.

Maximum Effectiveness For Brands That Need The Very Best

MAP Enforcement and Unauthorized Seller Removal

Graduated Enforcement System

Rather than only sending one Cease & Desist letter to an unauthorized seller, we achieve major success rates by sending three letters ranging for a 1st Warning to a Final Warning. Expect anywhere from 60%-90% removal from this phase alone.

       Techniques We Use:

  • Electronic Cease & Desist Letters
  • Physical Cease & Desist Letters to Place of Residence or Business
  • Trademark and Copyright Infringement Complaints
MAP Enforcement and Unauthorized Seller Removal

Investigative and Proactive Approach

Our cutting-edge investigation using OSINT techniques used by the CIA and NSA allows us to identify sellers at a 95%+ success rate. 

Using this information we create a Do Not Sell list for your brand and your distributors to prevent your product from getting in the hands of unauthorized sellers.

       Our extensive measures include:

  • Access to Our Investigative Results
  • Test Buys and Serial Number Tracing
  • Do Not Sell List Creation & Brand Protection Recommendations

Astonishing Results Across Multiple Industries

We’ve achieved 80%-90%+ enforcement rates in every single industry we have worked in. That includes the following:

  • Consumer Electronics
  • Apparel and Shoes
  • Pharmaceuticals
  • Health & Beauty
  • Sports & Outdoors
  • Mobile Phone Accessories
  • And More

Each industry has its own bells and whistles - that’s why we create a comprehensive approach and tailor-made battle plan that leaves nothing to chance. If you’d like to see what that looks like for your industry then reach out today and we’ll be happy to help.

We work with you to understand your pricing strategy, distributor MAP agreements, and all forms of pricing map policies including MAP, MSRP, UPP, UMRP, and IMAP pricing. 

Our Careful Approach Minimizes All Risk & Liability For Your Brand

After four years in business, we’re very proud to say that neither us or any of our brands have had any legal issues of any kind related to our service.


That’s because we take exhaustive measures to shield your business & brand, such as:


Any infringement complaints filed by us are done with the utmost care and transparency. We do not file counterfeit complaints without test buys and approval from the brand. Our trademark complaints are done with caution and all bases covered.


We give you the option of using your own personal cease & desist letters or the option to customize our proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability.

Finally, in this world, anybody can sue anybody for anything - but that doesn't mean it will stand up in court. There is nothing anyone can do to prevent frivolous lawsuits from disgruntled sellers. However, we do everything in our power to fully prepare you so that any case against you is quickly dismissed. Find out how to enforce MAP pricing.

More Platinum-Level Features

Advanced Monitoring & Investigative Dashboard

You get full access to our incredibly powerful real-time dashboard designed to equip you with unparalleled protective knowledge. This dashboard contains hundreds of actionable KPIs that crawl your listings up to 24x a day for maximum accuracy. It also includes an investigative section where you can check on our daily findings and learn more about your unauthorized sellers and their methods.

Dedicated Account Manager

Customer service is our top priority when it comes to giving your brand the highest level of protection possible.  When you sign up for our enforcement plan, you get access to one of our dedicated account managers who becomes deeply familiar with your specific marketplace. They then leverage their experience and expertise to answer your questions and maximize your protection every step of the way.

Domestic and International Investigation

Parallel imports are pressing problems that we don't take chances with. That’s why we learn everything there is to know about your international supply chain. This lets us identify leakages, provide impactful fixes and create Do Not Sell lists to proactively prevent grey market goods from appearing around the globe. 

Frequently Asked Questions

My Grey Market Problem Extends Outside the USA. What Can You Offer?

What is the Difference Between MSRP and MAP 

What is MAP Enforcement?

What Does MAP Mean in Retail?

How Long Does It Take to Get Started?

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Contact Brand Alignment Today

Let our team show you how we can help with your MAP Price Monitoring, Enforcement and MAP Policy templates.