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Brand Alignment

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Stop and Remove Unauthorized Sellers

+95% Success in Removing Unauthorized Sellers

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We take a customized approach with each client, combining cutting-edge techniques and expert-level experience with our proprietary software to protect your brand. Unlike “one-size-fits-all” solutions, we prioritize strategic and selective enforcement to accelerate the benefits of our service while effectively addressing all violators. Instead of relying on “cheap tricks,” we focus on precise, impactful actions that align with your brand’s long-term goals.

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remove unauthorized sellers
  • Find

We identify unauthorized sellers across platforms using advanced tracking tools and data insights, ensuring no threat is missed.

  • Verify

Through investigations, test buys, and proprietary strategies, we uncover unauthorized sellers and trace the sources of grey market goods.

  • Remove

Tailored actions stop grey market sellers. For tough cases, we tackle unauthorized activity at its source.

What Sets Us Apart?

With the Most Successful Removal Rates in the Industry

Unauthorized sellers can damage your brand, disrupt pricing strategy, and sell products that may be counterfeit or low quality. Our unauthorized seller removal service identifies and eliminates these sellers from major online platforms, including Amazon and Walmart. Through advanced monitoring tools, we track these violators to maintain brand integrity and optimize your pricing.

By combining methods like cease-and-desist letters, legal actions, and test buys, we help restore your brand’s control in the marketplace. This targeted approach not only protects your brand but also improves your Buy Box percentage, ensuring that authorized sellers receive priority placement and that your pricing strategy remains effective across channels.

Total inventory value removed
$ 50000000

Inventory units removed

2000000
Amazon removal rate
50 %
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Walmart removal rate
50 %
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  • High Removal Rate

Industry leading 85-95% removal rate of grey market goods on Amazon or Walmart in the first year of services. Removing unauthorized sellers is a crucial step in your Brands journey to enforce MAP and optimize the entire Ecommerce channel.

  • Cease-and-Desist Letters

We send Cease & Desist letters to 100% of unauthorized e-commerce sellers on platforms like Amazon, and Walmart. This is the first step in engaging unauthorized sellers and ensuring they understand Brand policy and remove their infringing listings before we take next steps.

  • Advanced Investigative Techniques

Using hundreds of proprietary methods, we trace personal seller information and uncover supply chain sources to identify and eliminate grey market sellers. Brand Alignment also has an extensive database of bad actor sellers that it can leverage to help speed up identifying and removing bad actors from our clients’ supply chain.

  • Increase Buy Box Percentage

By eliminating unauthorized sellers, we help secure your Buy Box share, maximizing your ROI that your brand retains prime placement and that customers are more likely to purchase from authorized sources at the correct price.

  • Proactive & Reactive Approach

Combining proactive techniques and reactive enforcement strategies, Brand Alignment seeks to permanently remove grey market threats and uphold brand integrity.

No Competitor Even Comes Close to Our Level of Unauthorized Removals

Why is our approach so effective? Because by contacting ALL sellers we not only increase our removal rates from typical email based enforcement methods but we gain valuable insights for the client based on our communications with resellers. Most sellers are very willing to comply with us when presented with brand policy, and any remaining stubborn sellers are dealt with using our advanced proprietary techniques.

Our techniques to remove unauthorized sellers have achieved permanent results for brands ranging from small healthcare to billion-dollar consumer electronics, and we’d love for your brand to be our next success story.

cease and desist features for map enforcement software
  • We contact every single unauthorized e commerce seller on Amazon for you, promoting brand policy, and urging cooperation.
  • Since 100% of all unauthorized sellers are contacted, Brand Alignment averages an 80%-90%+ Removal Rate, instead of competitors who can only manage to contact 50% or less.
  • Uses hundreds of proprietary investigative techniques to identify personal information of sellers and supply chain sources.
  • Uses a mix of proactive and reactive techniques to permanently remove grey market sellers

90%+ Removal Rates on Amazon

Our goal for all clients is 90%+ removal rates. For some clients, obtaining these excellent metrics is more realistic than others when considering different distribution strategies and market types. To remove Unauthorized Sellers on Amazon, we contact every single seller to protect your brand. Our proven process ensures unauthorized listings are quickly eliminated, allowing you to regain full control over your product’s presence.

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95%+ Removal Rates on Walmart

Removing Unauthorized Sellers on Walmart is easy when working with Brand Alignment. We track down and eliminate unauthorized sellers, unauthorized listings and enforce MAP on products across Walmart’s marketplace. Our services can help protect your pricing and distribution channels effortlessly with our automated and managed enforcement services.

Our Careful Approach Minimizes All Risk & Liability For Your Brand

After years in business, we’re very proud to say that neither us, nor any of our brands have had any legal issues of any kind related to our service. That’s because we take exhaustive measures to shield your business & brand, such as:

Any infringement complaints filed by us are made with the utmost care and transparency. We do not file counterfeit complaints without test buys, or direct approval from the brand. Our trademark complaints are made with caution and thought, ensuring that your brand is free from risk.

We give you the option of using your own personal cease & desist letters or the option to customize our proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability and engaging in communication.

Graduated Enforcement System

Rather than just contacting sellers with the same message over and over, we have multiple strategies that “graduate” over time, which we employ to effectively communication with resellers and come up with resolutions, rather than just being ignored. Our process starts welcoming, and can escalate to severe actions for the resellers who do not comply.

Techniques we use:

  • Electronic Cease & Desist Letters
  • Physical Cease & Desist Letters to Place of Residence or Business
  • Amazon Policy Violation Complaints

Investigative and Proactive Approach

Our cutting-edge private investigation techniques are revolve around similar OSINT techniques that are used by the CIA and the NSA . These techniques allow us to identify sellers at a 95%+ success rate. 

Using this information, we can identify who the sellers are, where they are sourcing your brand’s products from, and even assist your distributors in preventing your products from falling into the hands of unauthorized sellers as well.

Our extensive measures include:

  • Access to Our Investigative results from previous findings
  • Test Buys and Serial Number Tracing
  • Do Not Sell List Creation & Brand Protection Recommendations

Trusted by 100+ brands of all sizes

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Our Impact

Testimonies

Brand Alignment has been a valuable partner to us as we have approached some of our toughest challenges, leveraging their deep industry knowledge to create actionable plans to tackle our unauthorized reseller issues to get us back on track and hitting our targets.

James Maurer Manager of Growth Channels - Dr Squatch

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% in 2019/2020 down to <5% by the end of 2021.

Brett Taylor Senior Manager, Retail - GoPro
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Remove Unauthorized Sellers FAQ

Useful Information to Clear Up Your Inquiries

Why does this happen?

Unauthorized sellers often access products through gray markets or unauthorized distribution channels, bypassing your brand’s official agreements.

The removal process can vary depending on the size of the brand, industry type and various other factors, however we typically start achieving results within the first few weeks.

Unauthorized sellers can undercut prices, damage your brand’s reputation, and offer counterfeit or low-quality products.

We do not offer removal guarantees, however it is not uncommon to see removal rates on Walmart in the range 90%, eBay can be slightly lower.

We LOVE investigating international grey market trade. Contact us about the countries you would like to monitor and enforce, and we will be glad to help.

MAP (Minimum Advertised Price) Enforcement is the process of ensuring that retailers, distributors, and sellers comply with a brand’s established MAP policy. This policy sets the minimum price at which a product can be advertised, helping to maintain fair market value, protect brand perception, and foster healthy relationships with authorized sellers.

At Brand Alignment, MAP enforcement goes beyond the basics. Our tailored approach leverages cutting-edge tools, advanced monitoring techniques, and data-driven strategies to identify violations swiftly and accurately. We focus on proactive solutions to resolve issues with unauthorized sellers while preserving relationships with compliant partners. Our goal is to protect your brand’s integrity and profitability across all marketplaces.

With Brand Alignment, enforcing your MAP policy becomes seamless and effective, ensuring your brand maintains its value in the competitive e-commerce landscape.

Our onboarding period takes between 1-2 weeks depending on the amount of custom work required.

MAP (Minimum Advertised Price) is a pricing policy that some manufacturers and distributors use to set the minimum price at which their products can be advertised. This policy is often enforced by the manufacturer or distributor and is designed to protect the brand’s pricing structure and ensure that resellers do not advertise the product at prices that are too low.

MAP policies are used in a variety of industries, including consumer electronics, automotive parts, and sporting goods. Some retailers may choose to adhere to MAP policies in order to maintain a good relationship with the manufacturer or distributor and continue to receive product shipments. Others may decide to ignore the policy and advertise the product at a lower price in an effort to attract more customers. It is important to note that MAP policies do not dictate the price at which a product can be sold, only the minimum price at which it can be advertised.

A MAP (Minimum Advertised Price) violation occurs when a reseller advertises a product at a price lower than the agreed-upon minimum advertised price set by the manufacturer or distributor. 

MAP policies are used in a variety of industries, including consumer electronics, automotive parts, and sporting goods. Some retailers may choose to adhere to MAP policies in order to maintain a good relationship with the manufacturer or distributor and continue to receive product shipments. Others may decide to ignore the policy and advertise the product at a lower price in an effort to attract more customers. It is important to note that MAP policies do not dictate the price at which a product can be sold, only the minimum price at which it can be advertised.

For manufacturers and distributors, monitoring MAP (Minimum Advertised Price) violations is critical to protecting brand integrity and ensuring compliance across sales channels. Brand Alignment provides the most advanced solutions for effective MAP monitoring and enforcement:

  • Leverage Brand Alignment’s MAP Monitoring Tool: Brand Alignment offers state-of-the-art MAP monitoring software designed to simplify the process of tracking violations. Our tool sends real-time alerts whenever your products are advertised below the agreed-upon MAP. With customizable settings and comprehensive reporting, you can take immediate action to protect your pricing strategies.

  • Set Up Complementary Google Alerts: In addition to using Brand Alignment’s platform, setting up Google Alerts for your brand name and product titles can help catch mentions online. However, while Google Alerts can provide surface-level insights, our specialized tool dives deeper to monitor unauthorized resellers and violations across major marketplaces.

Protect your brand effectively with Brand Alignment’s tailored solutions that ensure compliance and safeguard your pricing strategy from unauthorized sellers.

100% Guaranteed

Ready to Remove Unauthorized Sellers

Take back control of your brand with Brand Alignment. Our proven strategies and cutting-edge tools target unauthorized sellers, ensuring your pricing policies are respected and your brand stays protected across all marketplaces. Let us help you secure your brand’s integrity and maximize your profits today!

Contact us
Request a free demo