+95% Success in Removing Unauthorized Sellers
We detect unauthorized sellers across platforms using advanced monitoring tools and data insights, ensuring no threat is missed.
Investigate with test buys and proprietary methods to trace grey market sources.
Take targeted action to eliminate violators and disrupt unauthorized supply chains.
We combine cutting-edge techniques, expert experience, and proprietary software to protect your brand with strategic, selective enforcement. Unlike “one-size-fits-all” solutions, we focus on precise actions aligned with your long-term goals.
These unauthorized sellers can harm your brand, disrupt pricing, and sell counterfeit or low-quality products. We identify and remove them from major platforms like Amazon and Walmart, using advanced monitoring to maintain brand integrity.
We use cease-and-desist letters, legal actions, and test buys to remove violators. This approach boosts your Buy Box percentage, prioritizing authorized sellers and optimizing pricing strategy.
Inventory units removed
Our goal for all clients is 90%+ removal rates. We eliminate unauthorized sellers on Amazon and Walmart, helping you regain control of your brand. Our proven process delivers industry-leading results, ensuring quick removal of grey market listings. Enforcing MAP and optimizing your eCommerce strategy starts here.
We send Cease & Desist letters to 100% of unauthorized sellers on platforms like Amazon, and Walmart. This is the first step in engaging unauthorized sellers and ensuring they understand Brand policy and remove their infringing listings before we take next steps.
Using hundreds of proprietary methods, we trace personal seller information and uncover supply chain sources to identify and eliminate grey market sellers. Brand Alignment also has an extensive database of bad actor sellers that it can leverage to help speed up identifying and removing bad actors from our clients’ supply chain.
By eliminating unauthorized sellers, we help secure your Buy Box share, maximizing your ROI that your brand retains prime placement and that customers are more likely to purchase from authorized sources at the correct price.
Combining proactive techniques and reactive enforcement strategies, Brand Alignment seeks to permanently remove grey market threats and uphold brand integrity.
Why is our approach so effective? Because by contacting ALL sellers we not only increase our removal rates from typical email based enforcement methods but we gain valuable insights for the client based on our communications with resellers. Most sellers are very willing to comply with us when presented with brand policy, and any remaining stubborn sellers are dealt with using our advanced proprietary techniques.
Our techniques to remove unauthorized sellers have achieved permanent results for brands ranging from small healthcare to billion-dollar consumer electronics, and we’d love for your brand to be our next success story.
After years in business, we’re very proud to say that neither us, nor any of our brands have had any legal issues of any kind related to our service. That’s because we take exhaustive measures to shield your business & brand, such as:
Any infringement complaints filed by us are made with the utmost care and transparency. We do not file counterfeit complaints without test buys, or direct approval from the brand. Our trademark complaints are made with caution and thought, ensuring that your brand is free from risk.
We give you the option of using your own personal cease & desist letters or the option to customize our proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability and engaging in communication.
Rather than just contacting sellers with the same message over and over, we have multiple strategies that “graduate” over time, which we employ to effectively communication with resellers and come up with resolutions, rather than just being ignored. Our process starts welcoming, and can escalate to severe actions for the resellers who do not comply.
Our cutting-edge private investigation techniques are revolve around similar OSINT techniques that are used by the CIA and the NSA . These techniques allow us to identify sellers at a 95%+ success rate.
Using this information, we can identify who the sellers are, where they are sourcing your brand’s products from, and even assist your distributors in preventing your products from falling into the hands of unauthorized sellers as well.
Unauthorized sellers often access products through gray markets or unauthorized distribution channels, bypassing your brand’s official agreements.
The removal process can vary depending on the size of the brand, industry type and various other factors, however we typically start achieving results within the first few weeks.
Unauthorized sellers can undercut prices, damage your brand’s reputation, and offer counterfeit or low-quality products.
We do not offer removal guarantees, however it is not uncommon to see removal rates on Walmart in the range 90%, eBay can be slightly lower.
We LOVE investigating international grey market trade. Contact us about the countries you would like to monitor and enforce, and we will be glad to help.
MAP (Minimum Advertised Price) Enforcement is the process of ensuring that retailers, distributors, and sellers comply with a brand’s established MAP policy. This policy sets the minimum price at which a product can be advertised, helping to maintain fair market value, protect brand perception, and foster healthy relationships with authorized sellers.
At Brand Alignment, MAP enforcement goes beyond the basics. Our tailored approach leverages cutting-edge tools, advanced monitoring techniques, and data-driven strategies to identify violations swiftly and accurately. We focus on proactive solutions to resolve issues with unauthorized sellers while preserving relationships with compliant partners. Our goal is to protect your brand’s integrity and profitability across all marketplaces.
With Brand Alignment, enforcing your MAP policy becomes seamless and effective, ensuring your brand maintains its value in the competitive e-commerce landscape.
Our onboarding period takes between 1-2 weeks depending on the amount of custom work required.
MAP (Minimum Advertised Price) is a pricing policy that some manufacturers and distributors use to set the minimum price at which their products can be advertised. This policy is often enforced by the manufacturer or distributor and is designed to protect the brand’s pricing structure and ensure that resellers do not advertise the product at prices that are too low.
MAP policies are used in a variety of industries, including consumer electronics, automotive parts, and sporting goods. Some retailers may choose to adhere to MAP policies in order to maintain a good relationship with the manufacturer or distributor and continue to receive product shipments. Others may decide to ignore the policy and advertise the product at a lower price in an effort to attract more customers. It is important to note that MAP policies do not dictate the price at which a product can be sold, only the minimum price at which it can be advertised.
A MAP (Minimum Advertised Price) violation occurs when a reseller advertises a product at a price lower than the agreed-upon minimum advertised price set by the manufacturer or distributor.
MAP policies are used in a variety of industries, including consumer electronics, automotive parts, and sporting goods. Some retailers may choose to adhere to MAP policies in order to maintain a good relationship with the manufacturer or distributor and continue to receive product shipments. Others may decide to ignore the policy and advertise the product at a lower price in an effort to attract more customers. It is important to note that MAP policies do not dictate the price at which a product can be sold, only the minimum price at which it can be advertised.
For manufacturers and distributors, monitoring MAP (Minimum Advertised Price) violations is critical to protecting brand integrity and ensuring compliance across sales channels. Brand Alignment provides the most advanced solutions for effective MAP monitoring and enforcement:
Leverage Brand Alignment’s MAP Monitoring Tool: Brand Alignment offers state-of-the-art MAP monitoring software designed to simplify the process of tracking violations. Our tool sends real-time alerts whenever your products are advertised below the agreed-upon MAP. With customizable settings and comprehensive reporting, you can take immediate action to protect your pricing strategies.
Set Up Complementary Google Alerts: In addition to using Brand Alignment’s platform, setting up Google Alerts for your brand name and product titles can help catch mentions online. However, while Google Alerts can provide surface-level insights, our specialized tool dives deeper to monitor unauthorized resellers and violations across major marketplaces.
Protect your brand effectively with Brand Alignment’s tailored solutions that ensure compliance and safeguard your pricing strategy from unauthorized sellers.
Take back control of your brand with Brand Alignment. Our proven strategies and cutting-edge tools target unauthorized sellers, ensuring your pricing policies are respected and your brand stays protected across all marketplaces. Let us help you secure your brand’s integrity and maximize your profits today!
*Our office hours are Mon-Fri 9:00 AM – 6:00 PM (EST)
