+95% Success in Removing Unauthorized Sellers
We detect unauthorized sellers across platforms using advanced monitoring tools and data insights, ensuring no threat is missed.
Investigate with test buys and proprietary methods to trace grey market sources.
Take targeted action to eliminate violators and disrupt unauthorized supply chains.
We combine cutting-edge techniques, expert experience, and proprietary software to protect your brand with strategic, selective enforcement. Unlike “one-size-fits-all” solutions, we focus on precise actions aligned with your long-term goals.
These unauthorized sellers can harm your brand, disrupt pricing, and sell counterfeit or low-quality products. We identify and remove them from major platforms like Amazon and Walmart, using advanced monitoring to maintain brand integrity.
We use cease-and-desist letters, legal actions, and test buys to remove violators. This approach boosts your Buy Box percentage, prioritizing authorized sellers and optimizing pricing strategy.
Inventory units removed
Our goal for all clients is 90%+ removal rates. We eliminate unauthorized sellers on Amazon and Walmart, helping you regain control of your brand. Our proven process delivers industry-leading results, ensuring quick removal of grey market listings. Enforcing MAP and optimizing your eCommerce strategy starts here.
We send Cease & Desist letters to 100% of unauthorized sellers on platforms like Amazon, and Walmart. This is the first step in engaging unauthorized sellers and ensuring they understand Brand policy and remove their infringing listings before we take next steps.
Using hundreds of proprietary methods, we trace personal seller information and uncover supply chain sources to identify and eliminate grey market sellers. Brand Alignment also has an extensive database of bad actor sellers that it can leverage to help speed up identifying and removing bad actors from our clients’ supply chain.
By eliminating unauthorized sellers, we help secure your Buy Box share, maximizing your ROI that your brand retains prime placement and that customers are more likely to purchase from authorized sources at the correct price.
Combining proactive techniques and reactive enforcement strategies, Brand Alignment seeks to permanently remove grey market threats and uphold brand integrity.
Why is our approach so effective? Because by contacting ALL sellers we not only increase our removal rates from typical email based enforcement methods but we gain valuable insights for the client based on our communications with resellers. Most sellers are very willing to comply with us when presented with brand policy, and any remaining stubborn sellers are dealt with using our advanced proprietary techniques.
Our techniques to remove unauthorized sellers have achieved permanent results for brands ranging from small healthcare to billion-dollar consumer electronics, and we’d love for your brand to be our next success story.
After years in business, we’re very proud to say that neither us, nor any of our brands have had any legal issues of any kind related to our service. That’s because we take exhaustive measures to shield your business & brand, such as:
Any infringement complaints filed by us are made with the utmost care and transparency. We do not file counterfeit complaints without test buys, or direct approval from the brand. Our trademark complaints are made with caution and thought, ensuring that your brand is free from risk.
We give you the option of using your own personal cease & desist letters or the option to customize our proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability and engaging in communication.
Rather than just contacting sellers with the same message over and over, we have multiple strategies that “graduate” over time, which we employ to effectively communication with resellers and come up with resolutions, rather than just being ignored. Our process starts welcoming, and can escalate to severe actions for the resellers who do not comply.
Our cutting-edge private investigation techniques are revolve around similar OSINT techniques that are used by the CIA and the NSA . These techniques allow us to identify sellers at a 95%+ success rate.
Using this information, we can identify who the sellers are, where they are sourcing your brand’s products from, and even assist your distributors in preventing your products from falling into the hands of unauthorized sellers as well.
Unauthorized sellers can undercut prices, damage your brand’s reputation, and offer counterfeit or low-quality products.
Unauthorized sellers often access products through gray markets or unauthorized distribution channels, bypassing your brand’s official agreements.
The removal process can vary depending on the size of the brand, industry type and various other factors, however we typically start achieving results within the first few weeks.
We do not offer removal guarantees, however it is not uncommon to see removal rates on Walmart in the range 90%, eBay can be slightly lower.
We LOVE investigating international grey market trade. Contact us about the countries you would like to monitor and enforce, and we will be glad to help.
Our onboarding period takes between 1-2 weeks depending on the amount of custom work required.
Yes. Removing unauthorized sellers reduces competition for the Buy Box—especially from sellers who undercut your pricing or provide a poor customer experience. With fewer sellers violating your brand’s pricing or quality standards, your chances of winning (and keeping) the Buy Box increase significantly.
Take back control of your brand with Brand Alignment. Our proven strategies and cutting-edge tools target unauthorized sellers, ensuring your pricing policies are respected and your brand stays protected across all marketplaces. Let us help you secure your brand’s integrity and maximize your profits today!
*Our office hours are Mon-Fri 9:00 AM – 6:00 PM (EST)
