Brand Alignment

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Remove Unauthorized Sellers on Amazon, Walmart and other marketplaces.

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  • +95% Success in Removing Unauthorized Sellers
  • We send Cease & Desist letters to 100% of unauthorized sellers
  • Advanced Investigative Techniques
  • Increase Buy Box Percentage
  • Our approach minimizes all risks for your brand

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Our team of brand protection experts is dedicated to safeguarding your brand. With the most successful removal rates in the industry.

Trusted by brands of all sizes
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Unauthorized seller removal

Why is our approach so effective?

Because we wipe out the vast majority of unauthorized sellers with cease & desist letters. We then take care of any remaining stubborn sellers with advanced proprietary techniques which includes the largest accurate unauthorized seller database in the business.

We identify unauthorized sellers across platforms using advanced tracking tools and data insights, ensuring no threat is missed.

Through investigations, test buys, and proprietary strategies, we uncover unauthorized sellers and trace the sources of grey market goods.

Tailored actions stop grey market sellers. For tough cases, we tackle unauthorized activity at its source.

What Sets Us Apart?

With the Most Successful Removal Rates in the Industry

Unauthorized sellers can damage your brand, disrupt pricing strategy, and sell products that may be counterfeit or low quality. Our unauthorized seller removal service identifies and eliminates these sellers from major online platforms, including Amazon and Walmart. Through advanced monitoring tools, we track these violators to maintain brand integrity and optimize your pricing.

By combining methods like cease-and-desist letters, legal actions, and test buys, we help restore your brand’s control in the marketplace. This targeted approach not only protects your brand but also improves your Buy Box percentage, ensuring that authorized sellers receive priority placement and that your pricing strategy remains effective across channels.

Total inventory value removed
$ 50000000

Inventory units removed

2000000
Amazon removal rate
50 %
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Walmart removal rate
50 %
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Industry leading 85-95% removal rate of grey market goods on Amazon or Walmart in the first year of services. Removing unauthorized sellers is a crucial step in your Brands journey to enforce MAP and optimize the entire Ecommerce channel.

We send Cease & Desist letters to 100% of unauthorized e-commerce sellers on platforms like Amazon, and Walmart. This is the first step in engaging unauthorized sellers and ensuring they understand Brand policy and remove their infringing listings before we take next steps.

Using hundreds of proprietary methods, we trace personal seller information and uncover supply chain sources to identify and eliminate grey market sellers. Brand Alignment also has an extensive database of bad actor sellers that it can leverage to help speed up identifying and removing bad actors from our clients’ supply chain.

By eliminating unauthorized sellers, we help secure your Buy Box share, maximizing your ROI that your brand retains prime placement and that customers are more likely to purchase from authorized sources at the correct price.

Combining proactive techniques and reactive enforcement strategies, we seek to permanently remove grey market threats and uphold brand integrity.

No Competitor Even Comes Close to Our Level of Unauthorized Removals

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90%+ Removal Rates on Amazon

Our goal for all clients is 90%+ removal rates. For some clients, obtaining these excellent metrics is more realistic than others when considering different distribution strategies and market types. To remove Unauthorized Sellers on Amazon, we contact every single seller to protect your brand. Our proven process ensures unauthorized listings are quickly eliminated, allowing you to regain full control over your product’s presence.

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95%+ Removal Rates on Walmart

Removing Unauthorized Sellers on Walmart is easy when working with Brand Alignment. We track down and eliminate unauthorized sellers, unauthorized listings and enforce MAP on products across Walmart’s marketplace. Our services can help protect your pricing and distribution channels effortlessly with our automated and managed enforcement services.

Our Careful Approach Minimizes All Risk & Liability For Your Brand

After years in business, we’re very proud to say that neither us, nor any of our brands have had any legal issues of any kind related to our service. That’s because we take exhaustive measures to shield your business & brand, such as:

Any infringement complaints filed by us are made with the utmost care and transparency. We do not file counterfeit complaints without test buys, or direct approval from the brand. Our trademark complaints are made with caution and thought, ensuring that your brand is free from risk.

We give you the option of using your own personal cease & desist letters or the option to customize our proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability and engaging in communication.

Graduated Enforcement System

Rather than just contacting sellers with the same message over and over, we have multiple strategies that “graduate” over time, which we employ to effectively communication with resellers and come up with resolutions, rather than just being ignored. Our process starts welcoming, and can escalate to severe actions for the resellers who do not comply.

Techniques we use:

Investigative and Proactive Approach

Our cutting-edge private investigation techniques are revolve around similar OSINT techniques that are used by the CIA and the NSA . These techniques allow us to identify sellers at a 95%+ success rate. 

Using this information, we can identify who the sellers are, where they are sourcing your brand’s products from, and even assist your distributors in preventing your products from falling into the hands of unauthorized sellers as well.

Our extensive measures include:

Our Impact

Testimonies

Brand Alignment has been a valuable partner to us as we have approached some of our toughest challenges, leveraging their deep industry knowledge to create actionable plans to tackle our unauthorized reseller issues to get us back on track and hitting our targets.

James Maurer Manager of Growth Channels - Dr Squatch

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% in 2019/2020 down to <5% by the end of 2021.

Brett Taylor Senior Manager, Retail - GoPro

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Thank you for your interest.