- Tips on How to Choose a MAP Monitoring Software
- Get The Best Data Monitoring Software
- Why Use Our MAP Software
Table of contents
How To Choose a MAP Monitoring Software?
As a brand, you are probably looking for ways to control how your products are sold. Through the use of a MAP pricing policy and the right enforcement tool, you can be able to track down violators and guarantee that your brand sends out the right message. One such way is the use of MAP monitoring software (see more map data monitoring software).
What informs a company/ manufacturer in the choice of map monitoring software? In this article, the team from Brand Alignment offers sound and professional advice on the matter.
Choose a MAP Monitoring Software
Without a proper monitoring tool, you will be unable to stay on the toes of MAP violators online. However, you are only able to keep tabs with the ideal software. Below are some factors that you must consider to catch violators:
Number of websites monitored
If you have perused several websites or MAP monitoring software companies, you will find that each software promises to be able to monitor your products across the web. However, there is a limit as to how many websites the software can monitor. In addition, the software may only be able to monitor certain websites.
Before you select a MAP monitoring software for your brand, inquire as to the maximum number of websites the software can look into (this will help in understanding the software). Also, consider your expansion plans and if the software can match up.
The ideal software should also be able to monitor popular e-Commerce sites such as Walmart and Amazon for possible violators.
Frequency of data pulling/ acquisition
How often does the MAP monitoring software check on the price and extract the data? From our experience in the branding industry, there are some software solutions that don’t perform daily checks on your possible retailers.
This opens the possibility of violation in the case of one-day promotions and flash sales. There will be some companies that advertise ‘real-time’ monitoring. We recommend that you engage the experts as to how ‘real’ that data is.
The ideal map monitoring software should be able to check the price of your products several times in a day. The frequency of the checks should also be unpredictable as to make it impossible for retailers to set up a strategy against your monitoring software (read how to match your price).
You should also have the option for customizing the timings and frequency of checks, depending on how strict you want the MAP monitoring to be.
Monitoring special offers and in-cart prices
The demands and needs of the company will determine the specificity of the monitoring tool. If your MAP policy only looks into “public displays”, the monitoring tool should be able to peruse a website’s pages and provide the needed information. However, for a more detailed and comprehensive MAP policy, the software should be able to crawl over the in-cart deals and other special deals.
Some crafty retailers offer discounts and coupons once the item has been added to the cart. It is important that the software offered offer such a comprehensive solution.
“The first instigator”
Price wars (and also MAP violation) are often instigated by the first retailer/ brand to lower the price. Through the use of price matching software, other brands and retailers detect the lower price, setting off a chain reaction of low prices. It begins a race to the lowest price in a bid to get the most sales within a short time.
The best MAP monitoring software should be able to offer you timelines of the violations. With such detailed information, you can make informed decisions on which retailers to cut off.
Data
The internet is a massive web, where even the most learned guru can get lost. That said, the monitoring software should offer you intelligent and actionable data that you can be able to interpret and act upon almost immediately.
The speed of your interpretation and action is determined by the quality of data that you receive. Data received should be clear of errors or mistakes.
Customer support
Companies will market their software and related apps as the latest in the market, free from errors and bugs. However, there are many issues that can crop up in the use of the monitoring software. At such a time, you will need quick support from the monitoring company. An expert from the company should be easily contacted.
The representative should work with you, helping you to troubleshoot the problem and revert the software to working capacity.
What’s Next After A MAP Violation?
Your time is a valuable resource. It would not be productive for you to be glued to a MAP monitoring app or website waiting for the pricing policy’s terms to be violated. Your monitoring software should have the capability of sending you email, in-app or SMS push messages.
It should be noted that violations should be acted upon in the shortest time possible. The more time you wait after a MAP violation, the greater the risk of more possible violations.
As mentioned above, the first violation, once detected, sets off a domino effect that erodes your product’s prices. You can avoid such a scenario by having instant alerts as part of the map monitoring software.
Conclusion
While monitoring is the first step, it should spur you on to the next, enforcement. Trust in the experts in MAP enforcement of your brand’s good, products or services, Brand Alignment. Our MAP enforcement services eliminate unauthorized sellers who cut into your revenue and tarnish the image of the company.
With Brand Alignment as your partner, you can be guaranteed an increase in monthly revenue, an improvement in dynamic pricing, and a better perception of the brand. Our MAP pricing enforcement solution is customized to meet our client’s diverse needs and wants.
Brand Alignment is with you every step of the way. Get in touch with us and get a quote for our price monitoring and enforcement service.
Thank you for reading our post, “How To Choose a MAP Monitoring Software?” We hope you found it helpful.
Real-Time Insights to Protect Your Pricing Strategy
Our MAP monitoring service provides real-time updates across top marketplaces, alerting you to any pricing discrepancies. Maintain your brand’s integrity and prevent unauthorized discounts with a proactive approach that ensures MAP compliance from all sellers. Learn how our solutions can protect your brand’s value today!
Must-Read Articles
Why Are MAP Policies Important To Your Business?
There are many queries about map policies, especially as they…
Steps You Can Take to Avoid MAP Violators: Brand Enforcement
To avoid MAP violators on Amazon requires some steps, including…
Everything to know about Walmart MAP Violations
What should be done if retailers violate MAPs? Effects of…
5 MAP Enforcement Mistakes and How to Avoid Them
What You Need To Avoid Why You Should NEVER Duplicate…
Brand Alignment 