- How to be a successful Amazon Seller
- Keeping your Amazon brand clean
- Tips to becoming the best Amazon seller you can be
Being one of the largest eCommerce platforms in the world, Amazon is preferred by every retailer. Not only does it ensure higher sales, but also low marketing expenses and good business growth. With lots of sellers, the competition is huge. So, how do you become a successful Amazon seller, especially as a beginner?
In short words, you can be successful in the Amazon marketplace if you’re established as a reliable seller. You need a transparent pricing policy, brand protection and genuine products to sell to your prospects. This is what Brand Alignment MAP monitoring software can help with. Using this tool, you can get a complete picture of your brand’s performance all in one place.
In this guide, we’re going to walk you through a step-by-step process to become a successful Amazon seller. You’ll learn everything from choosing your niche to ensuring a positive customer experience and everything in between.
1. Look for Good Shippers/Suppliers
You can become an Amazon FBA (Fulfillment By Amazon) seller where Amazon will be responsible for handling the product shipment and deliveries. But, you would need someone to ship the products to the FBA warehouse. For that, make sure to contact well-known suppliers and let them know about your requirements.
Decide on a budget for your supplier to cut down on unnecessary expenses. It’s best to browse through different suppliers before choosing the ultimate one. Request for multiple quotes and compare them with each other. Finally, go ahead with the one that fits your budget.
Seller investigation services provided by Brand Alignment help you identify unauthorized sellers. It uses Open-Source Intelligence techniques to help find unauthorized sellers and their product sources 95%+ success rate.
So, it becomes easy to make sure you’ve only reliable and authorized sellers who follow your MAP (Minimum Advertised Price) policy.
2. Improve Your Customer Metrics
Amazon does not favor bad sellers, and neither do customers. So, it’s important to match up with the customer metrics provided by the platform. Amazon customer metrics indicate your performance as a seller. Simply put, it emphasizes whether you are meeting the customer’s expectations and demands or not. Usually, the platform has the following key metrics:
Order Defect Rate: Order defect rate means a total number of defect orders to the total number of orders. An ODR rate of more than 1% is considered a failure. To improve your ODR, ensure that there are limited bad product reviews, credit card chargebacks, and A to Z claims.
Late Dispatch Rate: As the name signifies itself, any late dispatch (shipment confirmation less than three days) is included in the LDR metric. You should have an LDR of less than 4%.
Policy Violations: If your product violates the policies governed by Amazon, it will be included in this metric. Keep track of the “Performance Notifications” to rule out any related alerts. For example, working with unauthorized sellers who violate your pricing policy can affect your customers’ perception towards you. As mentioned above, Brand Alignment MAP monitoring software provides insights using which you can prevent your products from being sold by unauthorized sellers.
Contact Response Time: CRT stands for the time you take to respond to a user. This should be less than a day (24 hours) for every inquiry.
Cancellation Rate: Any product that’s canceled by the seller (due to lack of stock availability or other reasons) is counted under the cancellation rate. Aim for a cancellation rate of less than 2.5%.
3. Optimize Products Through Efficient Marketing Skills
Besides following the rules and knowing the basics, you should market the products efficiently as a seller. Start by optimizing your product lists, as that’s the main source for better conversion rates. Ensure that the content is top-notch from top to bottom. This includes the titles, descriptions, specifications (in bullets), and images. All the relevant sections should have accurate keywords.
Next, work on the product images. Unlike conventional retail stores, eCommerce is about shopping through eyes. Buyers rely on the product images to judge whether it’s worth purchasing or not. So, ensure that the images are entirely authentic. Take help from professional photographers for high-quality pictures.
Once you are done with the basic steps, advance your marketing strategy through cutting-edge advertising tactics. Try to include Amazon coupons, sponsored products, and brands for better growth.
4. Keep Your Prices Competitive
As you are contending in a competitive industry, it’s important to keep the product prices fair. So make sure to assign a reasonable product cost price but do not violate the minimum cost. That’s an unethical practice.
MAP policies are agreements between sellers and manufacturers where they decide on a minimum cost price for a product. If any seller breaches the minimum cost and lists their products at a discounted rate, they will be put on a strike. This may include the inability of buyers to purchase the product or being listed on a no-sell list.
You can use a MAP Monitoring software to ensure you are on the right path with product pricing. It’s a tool that helps the sellers to monitor any product cost fluctuations in the market. Besides maintaining competition and brand image, it also depicts your success and reliability as a seller.
Make sure to get reliable MAP monitoring software. Brand Alignment Amazon MAP monitoring software for the best results. From realistic monitoring to alerts, the tool ensures you get updates regarding all the brand’s violation data. The easy navigation, feasibility, and cost-efficiency make it a must-use software for sellers!
5. Make Your Personal Amazon Brand Store
Instead of being the same as others, try to be unique and get a personal brand store for your products. For that, you can choose an Amazon store. It’s a multi-page shopping destination where you can make an exclusive store for your brand. That page will feature only your products and prevent any competitor interruption.
Not only does it help you to feature multiple products on one page, but it also adds value to services. It also ensures a seamless shopping experience along with higher rankings and organic traffic. If you are enrolled in Amazon Brand Registry, there will be no additional charges to get the Amazon store. You will also have a personal Amazon URL justifying your authenticity.
Follow the tactics mentioned above, and you will be a successful Amazon seller in a blink! You can also check Amazons guide for beginners.
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