Buy Box Recovery Program
Losing your Amazon Buy Box? Reclaim it and boost revenue with our buy box suppression strategies. Secure product visibility, eliminate unauthorized sellers, and maintain brand trust for consistent sales growth.
- Prevent Suppression
- Recovery Program
- Optimize & Maintain
- Increase Profits
Discover Your Revenue Potential
Use our Buy Box Revenue Calculator to estimate your sales based on improved Buy Box performance. Input your data, set a target, and see the results instantly.
*For accurate results, you’ll need access to Amazon Seller Central’s Business Reports. Locate your Buy Box Percentage by navigating to the Dashboard and reviewing the metric labeled “Featured Offer %.” This reflects how often your listings win the Buy Box.
Need Help Recovering Your Buy Box?
We’ve Got You Covered
Take the first step toward maximizing your Amazon sales. Use our calculator or contact us for a free consultation. Let us help you dominate the Buy Box and boost your revenue.
The Program is Divided Into Three Key Phases
Our Buy Box Recovery Program is a comprehensive, phased approach designed for brands aiming to increase their buy box percentage on Amazon. This specialized program targets key areas affecting buy box performance, working to restore and maximize your brand’s buy box share across Amazon listings.
Authorized MAP Enforcement
We begin by enforcing your brand’s Minimum Advertised Price (MAP) policy both on Amazon and across other eCommerce channels. If you need assistance establishing a MAP policy, we work with trusted legal partners who can help. Our team actively monitors your authorized network, notifying sellers when they violate MAP and requesting immediate adjustments. Often, MAP violations are caused by authorized sellers undercutting MAP, even in the absence of unauthorized sellers. Ensuring that authorized sellers maintain MAP pricing helps your brand regain buy box share.
External Price Matching Management
A common cause of buy box suppression is price matching, where Amazon removes the buy box if it detects a lower price for the same SKU on another reputable website. Amazon’s policy aims to ensure they offer the best price, and any external lower price can result in the buy box being removed. We help you track instances of buy box suppression due to external price discrepancies and work closely with your authorized partners to reinforce MAP compliance across all eCommerce platforms.
Unauthorized Seller Cease & Desist Messaging
In the final phase, we address unauthorized sellers by sending cease and desist letters to those infringing on your listings. This messaging escalates strategically to deter unauthorized sellers, further securing your buy box.
Together, these three phases deliver a robust buy box recovery strategy, with most brands seeing substantial improvement within a few months.
For brands dealing with persistent unauthorized sellers, Brand Alignment also offers advanced support services to further protect and maintain buy box integrity across all platforms.
Trusted by 100+ brands of all sizes
Expert Strategies to Recover Your Amazon Buy Box
Is your brand facing Buy Box suppression on Amazon? Our Buy Box Recovery Program is here to help you regain control. With a strategic, phased approach, we work to recover and optimize your Buy Box share, ensuring stronger brand visibility and revenue potential. Start the journey to a higher Buy Box percentage and enhanced brand performance today—reach out to see how we can help!
