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Author Archives: Brand Alignment

grey market sales

Grey market sales—where products are diverted from their intended markets…

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msrp vs map

In short: MSRP influences perception, MAP enforces discipline. Together, they…

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parallel imports

Parallel imports, often referred to as grey market goods, are…

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Is Grey Market Legal?

The grey market—sometimes called product diversion—exists in a strange, shadowy…

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avoid map policy

Minimum Advertised Price (MAP) policies are designed to protect brand…

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Proactive Pricing Management: Identify MAP Violators with MAP Monitoring

In the fast-paced world of e-commerce, maintaining control over your…

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How a Minimum Advertised Price Works

Pricing is more than just numbers—it’s a reflection of a…

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How to Report Counterfeit Products on Amazon

Counterfeit listings can harm your brand, confuse customers, and erode…

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amazon seller strategy

Table of Contents Why Brands Should Partner with Value-Driven Amazon…

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amazon trademark infringement

What Is Amazon Trademark Infringement? How to Detect Amazon Trademark…

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