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Author Archives: Brand Alignment

How to Remove Unauthorized Sellers on Amazon

As a seller on Amazon, one of the hardest challenges…

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discover why Amazon suppresses the buy box

Imagine this: you check your Amazon listing, expecting to see…

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Amazon Seller Tools

Selling on Amazon (or Walmart) isn’t just about finding a…

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10 Small Brands on Amazon Beating Big Competitors

In Amazon’s massive marketplace, it’s easy to assume only big…

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grey market sales

Grey market sales—where products are diverted from their intended markets…

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msrp vs map

In short: MSRP influences perception, MAP enforces discipline. Together, they…

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parallel imports

Parallel imports, often referred to as grey market goods, are…

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Is Grey Market Legal?

The grey market—sometimes called product diversion—exists in a strange, shadowy…

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avoid map policy

Minimum Advertised Price (MAP) policies are designed to protect brand…

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Proactive Pricing Management: Identify MAP Violators with MAP Monitoring

In the fast-paced world of e-commerce, maintaining control over your…

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