Amazon Buy Box Recovery Program
Losing your Amazon Buy Box? Reclaim it and boost revenue with our buy box suppression strategies. Secure product visibility, eliminate unauthorized sellers, and maintain brand trust for consistent sales growth.
- Prevent Suppression
- Recovery Program
- Optimize & Maintain
- Increase Profits
Our Amazon Buy Box Recovery Program is a comprehensive, phased approach designed for brands aiming to increase their buy box percentage on Amazon. This specialized program targets key areas affecting buy box performance, working to restore and maximize your brand’s buy box share across Amazon listings.
*To get insights into your current Amazon Buy Box performance, access the Business Reports section in Amazon Seller Central. Look for the “Featured Offer %” metric in your dashboard. This figure represents the percentage of time your listings win the Buy Box, giving you a clear picture of your standing and areas for improvement.
The Program is Divided Into Three Key Phases
Authorized MAP Enforcement
We begin by enforcing your brand’s Minimum Advertised Price (MAP) policy both on Amazon and across other eCommerce channels. If you need assistance establishing a MAP policy, we work with trusted legal partners who can help. Our team actively monitors your authorized network, notifying sellers when they violate MAP and requesting immediate adjustments. Often, MAP violations are caused by authorized sellers undercutting MAP, even in the absence of unauthorized sellers. Ensuring that authorized sellers maintain MAP pricing helps your brand regain your Amazon buy box share.
External Price Matching Management
A common cause of Amazon buy box suppression is price matching, where Amazon removes the buy box if it detects a lower price for the same SKU on another reputable website. Amazon’s policy aims to ensure they offer the best price, and any external lower price can result in the buy box being removed. We help you track instances of buy box suppression due to external price discrepancies and work closely with your authorized partners to reinforce MAP compliance across all eCommerce platforms.
Unauthorized Seller Cease & Desist Messaging
In the final phase, we address unauthorized sellers by sending cease and desist letters to those infringing on your listings. This messaging escalates strategically to deter unauthorized sellers, further securing your Amazon buy box.
Together, these three phases deliver a robust Amazon buy box recovery strategy, with most brands seeing substantial improvement within a few months.
For brands dealing with persistent unauthorized sellers, Brand Alignment also offers advanced support services to further protect and maintain buy box integrity across all platforms.
Trusted by 100+ brands of all sizes
Expert Strategies to Recover Your Amazon Buy Box
Is your brand facing Amazon Buy Box suppression? Our Buy Box Recovery Program is here to help you regain control. With a strategic, phased approach, we work to recover and optimize your Buy Box share, ensuring stronger brand visibility and revenue potential. Start the journey to a higher Buy Box percentage and enhanced brand performance today—reach out to see how we can help!
