About us

Brand Alignment has taken Brand Protection to new heights by leveraging automation technology and expert knowledge to protect and accelerate eCommerce sales for its clients.

Using Brand Alignment's proprietary technology and modern development techniques, brands now have the ability to optimize online sales channels and protect against brand violations of any kind. Using this proprietary software, our clients see immediate benefits such as increased sales and less diverted revenue, as well as long-term benefits of increased brand integrity and longevity.

Brand Alignment first set out to develop an Amazon MAP monitoring platform but along the way discovered a need for a much higher level service that wasn't yet being offered. Combining our backgrounds in data, eCommerce and technology; our sights were set at building a custom software solution that was focused on eCommerce control by automating seller identification and seller enforcement that our clients were looking for.

The main premise was that major brands are looking for similar control and predictability in the way their products are sold online compared to how they were sold in stores. Previously, the only way to achieve this control was by working with a law firm who would handle litigation, however it's our philosophy that legal enforcement of sales policy should only be left for severe violators and repeat offenders. Instead of litigation, we offer a tech-driven proprietary system of tracking sellers, notifying and enforcing brand policy as a base service which paves the way to our other more advanced software and techniques.

MAP Monitoring & Analytics

Our industry leading data gathering software is displayed in a user-friendly and analytical fashion that allows for a quick and easy overview of all online product sales

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MAP Enforcement

Combined with our MAP Monitoring service, we have the ability to enforce your MAP policy automatically around the web taking a burden off your sales team

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Seller & Data Services

Solutions geared towards solving and identifying unknown rogue sellers, international product diversion and uncovering modern-day complex schemes affecting your brand.

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Meet Our Team

Emmanuel Frost

Has wide-ranging experience navigating brands through the difficult challenges faced when dealing with Grey Market and Unauthorized Sellers. Along with being a self-driven, innovative thought leader; Emmanuel also has an extensive background in data analytics, private investigation and eCommerce giving him the perfect mix of unique talents that adds an immense value to his clients.

Kyle Balcerak

A decisive leader who brings his tenacious attitude along with a background in managed services and multi-channel and wholesale sales experience. Kyle has a proven track record of effective communication and collaboration between front-end sales and back-end development that allows Brand Alignment to help its clients both realize and capture their goals.

Madeline Meyers

Madeline is a Senior Operations Specialist who specializes in investigation and analysis. She has experience working and studying in Spain for several years in the retail sector.

Mahisa Mannan

Mahisa has a background in business and data management that she consistently utilizes in her role as Senior Operations Associate. She is a fast and efficient worker who effectively communicates with clients in order to bring them the support they need. She is always willing to learn and help as often as she can.

Brian Fox

Brian is an experienced Data Analyst, who contributed to autonomous driving technology at Tesla for two years. His role involved meticulous data annotation and analysis, ensuring precision. With multiple technical certificates, Brian brings a unique blend of technical expertise. Leveraging his skills in data analysis to bring meaningful results from data in dynamic environments.

Amanda Muchow

Amanda comes from a diverse professional background including retail, childcare, and healthcare. She is able to utilize these experiences with creative and strategic approaches to tasks and dedication to the final product.

Ivan Klimberg

Seasoned developer with wide-ranging experience as a Tech Lead. Not just a code pusher, but looks to understand the product and business goals in order to bring custom solutions for the business challenges ahead. Makes his best effort to keep the team engaged, motivated and understanding the business behind the code, and looking for the best possible balance.

Daniel Ruiz

Daniel is a tech enthusiast with many years of experience who thrives on challenges, collaborates to build scalable systems, and holds a profound grasp of software development, spanning backend, frontend, infrastructure, and databases. He's continually enhancing his skills, ensuring team and project success by doing professional software development and implementation.

Damian Loyola

Damian Loyola is a frontend web developer, specializing in the latest technologies such as Next.js, React, Tailwind, and TypeScript. His commitment is to deliver innovative digital solutions, ensuring both visually appealing and functional interfaces. His expertise in agile methodologies not only guarantees the efficient execution of projects but also promotes effective teamwork.

Rodrigo Bedrossian

Product Manager with a proven track record in the fintech sector, now looking forward to pioneering great products in the brand protection industry. He melds expertise in digital business, UX design, and agile methodologies to champion product excellence. Recognized as a lifelong learner and a natural team player, Rodrigo is dedicated to solving complex problems and elevating user experiences.

Kimberly Freas

Kim is our Office Administrator. She’s a respected business professional with over 20 years experience in service, sales and training. She has a keen attention to detail and strong sense of business acumen; perfect for managing our in-house operations.

Ezequiel Grynberg

Transitioning from a successful career in corporate law to the dynamic world of DevOps at Brand Alignment, Ezequiel is driven by a singular objective: to cultivate a seamlessly integrated ecosystem. With a passion for fostering efficiency and productivity, he meticulously crafts solutions that harmonize development and operations, ensuring a smooth and effective workflow.

Jordan Uy

Jordan is a proactive and detail-oriented professional with a diverse background. With experience as an account manager in an autoparts company and expertise in clinical research recruiting, he seamlessly transitioned to the role of general assistant with Brand Alignment. Always committed to efficiency, Jordan approaches tasks with determination and a willingness to go the extra mile.

Joe Villaflor

Leveraging a strong data management background, Joe successfully handled cost and pricing events for a nationwide retail company before transitioning into the role of as administrative assistant. Her commitment extends beyond tailoring solutions to genuinely understanding and meeting businesses' unique needs, ensuring smooth business functioning.

Diego Antuarez

Diego is an experienced operations assistant specializing in data management with Excel and administrative tasks.
With a keen eye for detail, he drafts and proofreads documents flawlessly. With a knack for problem-solving and high-level data skills, he is dedicated to solving day-to-day problems to streamline operations. He is always ready to help.

Our Commitment

The services we offer can reap huge benefits for our clients and must be handled accordingly. Understanding this, we ensure full visibility of all actions while we monitor, protect, and help grow each brand online with a customized strategy. We believe collaboration and communication are key ingredients to the success of any project, and that is why Brand Alignment strives to cultivate open lines of communication and maintains a strong commitment to collaboration. Beyond that, we will always deliver services with a perseverant and persistent attitude in order to maintain these principles in the pursuit of our client's satisfaction and results.