When unauthorized sellers pop up on Amazon, your first instinct might be to learn how to report a seller on Amazon. While this is a valid step, it’s only the beginning of a much larger brand protection strategy. Many brands fall into the trap of using unethical “take down” services that file false counterfeit complaints, which can lead to serious legal and reputational consequences.
In this guide, we’ll show you how to report sellers on Amazon the right way—while also explaining why a long-term, legally sound approach is the best way to protect your brand.
Why Reporting Unauthorized Sellers Isn’t Enough
Step 1: Confirm the Violation
- Trademark infringement: Using your brand name, logo, or registered trademarks without permission.
- Copyright infringement: Copying your product images, descriptions, or other copyrighted materials.
- Counterfeit products: Selling fake or replica versions of your products.
Gather evidence, such as screenshots, product comparisons, and order details, to support your claim.
Step 2: Use Amazon’s Report a Violation (RAV) Tool
If you’re enrolled in Amazon Brand Registry, you can use the Report a Violation (RAV) tool to report infringements. Here’s how:
Log in to your Brand Registry account.
Navigate to the “Report a Violation” tool.
Search for the product or listing in question.
Select the specific infringement (e.g., trademark or copyright violation).
Submit your report with detailed evidence.
This is a legitimate and effective way to remove unauthorized sellers—without resorting to risky shortcuts.
Step 3: Escalate to Amazon’s Brand Protection Team
For complex cases, escalate the issue to Amazon’s Brand Protection team. Provide them with:
- Your registered trademarks or copyrights.
- Evidence of the infringement.
- A clear explanation of the violation.
Amazon takes intellectual property violations seriously and will investigate promptly.
The Risks of Unethical Take-Down Services
Many brands are tempted by companies that promise to “take down all unauthorized sellers” overnight. These services often file false counterfeit complaints or abuse Amazon’s reporting system. While this might seem like a quick fix, it can lead to:
- Legal consequences: Sellers may sue for defamation or wrongful takedowns.
- Account suspension: Amazon may penalize your brand for false reports.
- Reputational damage: Unethical practices can harm your brand’s credibility.
Instead of shortcuts, focus on building a legally sound brand protection strategy.
The Long-Term Solution: Protect Your Brand the Right Way
At Brand Alignment, we help brands like yours tackle unauthorized sellers by not only teaching you how to report a seller on Amazon but also ensuring compliance with Amazon’s policies and intellectual property laws. Our approach includes:
- Trademark and copyright enforcement: Legally protect your brand assets.
- Amazon Brand Registry setup: Gain access to powerful tools like RAV.
- Proactive monitoring: Identify and address unauthorized sellers before they harm your business.
- Customized strategies: Tailored solutions to fit your brand’s unique needs.
Protect Your Brand Legally and Effectively
Don’t risk your brand’s reputation with quick fixes or unethical practices. Let us help you build a long-term strategy to eliminate unauthorized sellers and protect your intellectual property.
Brand Alignment 