Case Study
Etude House, a premier brand under Amore Pacific, reached out to Brand Alignment to address a critical challenge: regaining control over its brand presence on Amazon. Known for its high-quality beauty products, Etude House was determined to ensure that customers received genuine products from authorized sellers, maintaining its reputation for excellence.
The Problem
Despite Etude House’s efforts to maintain a strong, authorized sales network, over 100 unauthorized sellers were listing its products on Amazon USA. These unauthorized sellers were capturing the majority of the buy box, leading to price erosion, customer confusion, and potential damage to the brand’s image. Etude House needed a solution that would quickly and effectively restore control over its Amazon marketplace.
Brand Alignment's Solution
Brand Alignment partnered with Etude House to implement a comprehensive, two-pronged approach:
Direct, strategic communication was sent to unauthorized sellers, encouraging them to cease sales of unapproved inventory, backed by the authority of Etude House’s brand rights.
By leveraging Amazon’s Brand Registry, we proactively monitored and reported listings selling incorrect or misrepresented products, ensuring that only authentic, authorized listings remained active.
Results and Impact
This robust dual strategy delivered impressive results. Within just one year, Brand Alignment helped Etude House achieve a remarkable 98% reduction in unauthorized inventory stock on Amazon USA. This allowed the brand to reclaim the buy box, restore pricing consistency, and strengthen its market position. Customers could once again trust that they were purchasing genuine Etude House products, reinforcing the brand’s commitment to quality and authenticity.
Join the ranks of our satisfied clients
Having seen the impressive results in our case studies, imagine what we can do for your brand. Our tailored solutions in brand protection, MAP monitoring, and enforcement are designed to meet your specific needs. Don’t wait—let’s work together to elevate your brand and ensure its security today!
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