Case Study
BioLab, a leader in water treatment products, approached Brand Alignment for support with their well-known brands, BioGuard and SpaGuard. They sought a reliable solution to ensure consistent MAP (Minimum Advertised Price) compliance among their authorized sellers on Amazon.
The Problem
BioLab noticed that some of their authorized sellers on Amazon were not always maintaining the established MAP, leading to periodic pricing discrepancies that undermined both brand integrity and price consistency. To address this, BioLab sought an efficient way to monitor and gently remind their authorized partners about the importance of MAP compliance, ensuring a level playing field for all.
Brand Alignment's Solution
Brand Alignment implemented a comprehensive, continuous data monitoring solution to track MAP compliance across Amazon. Additionally, they developed a robust email notification system to proactively inform authorized sellers of any instances where prices were not aligned with the MAP. These reminders were designed to be clear and supportive, helping sellers make adjustments promptly without disruption.
Results and Impact
Within just 30 days of launching the program, BioLab experienced a remarkable 99% reduction in MAP issues among authorized sellers. This success restored pricing consistency across their products and reinforced the brand’s commitment to fair market practices. The solution has proven sustainable, effectively supporting BioLab as they onboard new sellers and introduce seasonal MAP pricing promotions, ensuring long-term compliance and brand integrity.
With Brand Alignment’s tailored approach, BioLab has maintained a strong presence on Amazon, safeguarding their brand reputation and strengthening partnerships across their sales channels.
Join the ranks of our satisfied clients
Having seen the impressive results in our case studies, imagine what we can do for your brand. Our tailored solutions in brand protection, MAP monitoring, and enforcement are designed to meet your specific needs. Don’t wait—let’s work together to elevate your brand and ensure its security today!
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