Case Study
The Cricket Company approached Brand Alignment to address a significant issue with unauthorized sellers dominating their listings on Amazon. This was affecting Cricket’s ability to secure the buy box and, consequently, their sales on the platform.
The Problem
Cricket was facing competition from nearly 400 unauthorized sellers on their Amazon listings. These unauthorized sellers were consistently capturing the buy box, which prevented Cricket from maximizing sales on their own account and maintaining control over their brand presence.
Brand Alignment's Solution
Brand Alignment developed a comprehensive, multi-tiered strategy to tackle the issue. This involved issuing electronic cease-and-desist letters to unauthorized sellers, combined with thorough investigations to identify and address the sources of high-volume unauthorized inventory. Through these efforts, Brand Alignment helped Cricket improve its supply chain, significantly reducing the availability of unauthorized stock and making it more difficult for unauthorized sellers to operate.
Results and Impact
Within just six months, Cricket experienced a dramatic 90%+ reduction in unauthorized inventory on their Amazon listings. This not only reclaimed control over their brand but also led to a substantial improvement in their buy box percentage, which soared to 95%+. As a result, Cricket was able to enhance its sales performance, maintain brand integrity, and strengthen its relationships with authorized partners.
Brand Alignment’s targeted approach enabled Cricket to regain control over its Amazon marketplace, ensuring that authorized sellers could thrive and that Cricket could secure the buy box more consistently.
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Having seen the impressive results in our case studies, imagine what we can do for your brand. Our tailored solutions in brand protection, MAP monitoring, and enforcement are designed to meet your specific needs. Don’t wait—let’s work together to elevate your brand and ensure its security today!
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