Tips and Tricks to Automate MAP Monitoring for Walmart

  • Identifying Key Distributors, Retailers, and Buyers
  • Minimum Advertised Price Enforced Products
  • Frequently Asked Questions
How to Remove MAP Violators and map violations

       Automated MAP monitoring is a critical function for any Walmart supplier. Walmart suppliers can avoid costly penalties and keep their business relationship with Walmart on good terms by maintaining a vigilant watch on the prices. MAP monitoring is time-consuming and tedious, requiring much manual effort; this is where automation comes in. With automation software from Brand Alignment, you can free up valuable time and resources that can be better spent elsewhere. In this blog, you will learn critical tips and tricks that will help you automate MAP monitoring for Walmart.

What Is MAP (Minimum Advertised Price) Monitoring?

      MAP refers to the minimum amount or price a retailer can sell a product or advertise as agreed. Automating MAP can increase the efficiency of monitoring other retailers. The manufacturers advise online retailers with legal agreements to maintain the brand position and stay for long in the market. For example, if the Minimum Agreed Price of an item is $50, it is either you sell $50 or more. If the retailers sell below the agreed price, they violate the MAP rules.

Tips and Tricks to Automate MAP Monitoring

      As a seller, you are responsible for ensuring that you are always in compliance with the MAP policy; the easiest way is to automate MAP using suitable and automatic MAP monitoring software. Brand Alignment is a one-stop shop for all your automation needs. Automatic MAP monitoring will make you stay in compliance with Walmart's MAP policy. Below are some tips and tricks to automate MAP monitoring for Walmart.

Tips and Tricks to Automate MAP Monitoring for Walmart

1. Using Map Monitoring Software to Automate Monitoring for Your Product

      MAP monitoring software is a tool that allows you to monitor MAP violations for all your products automatically across all your selling channels, including Walmart. It will send you alerts whenever it detects the price change, for you to take action immediately. The MAP monitoring software offers many other features, such as price tracking history and competitor analysis.

      MAP monitoring without an automated tool can be tedious to sell manually on multiple platforms. This tool simplifies everything for you, and you will save time for doing other essential things. Brand alignment is one of the leading providers of MAP monitoring software. You should consider this software from Brand Alignment if you want to monitor your products for any Walmart MAP violations.

Related: What Is MAP Monitoring Software? Everything You Need To Know

2. Set up Alerts So That You Get Notifications for all Your Products

      If you sell products on eCommerce sites, keeping your eyes on your competition is essential. Many eCommerce retailers automate these processes by setting up alerts that notify them when their competitors lower their prices. This will allow them to stay competitive by adjusting their prices.

Apart from knowing what they are selling, keeping an eye on their price is also essential. There are various ways to set up price alerts. Some businesses use google sheets or excel to keep track of their competitors' prices, while others use specialized software tools that include price monitoring features. There are several MAP monitoring tools available on the market. The best are offered by Brand Alignment, which allows you to set up a notification bell that will alert you of any sudden market changes by your competitors.

3. Use the MAP Report to See Which Products Are Not in Compliance with your MAP Policies

      Automate MAP monitoring allows you to generate a MAP report that can help you assess the products that are violating MAP agreements. The report uses technology to analyze data to regularly check for MAP compliance and the source of the violation. The information is valuable for the loss prevention team to identify and address MAP violations. With the report, sellers are sure their correct prices are included while advertising their products.

Benefits of Automating MAP Monitoring

Keeping an Eye on Channels

      Minimum advertised prices enhance small online businesses to keep an eye on the online store channel. Ecommerce retailers can know when the price of a particular product changes and they will be able to adjust to the competitive business environment.

Small businesses can monitor price differences from other retailers. Manufacturers are sure that the small businesses are not consuming each other but making sure all of them benefit. Retailers will not focus on showrooms; instead, they will concentrate on providing quality services and gaining confidence in revenue predictions and production ability.

Minimum Advertised Price Enforced Products

       MAP is a rule that controls e-commerce retailers from violating the terms of the agreement. This agreement stops online retailers from selling beyond the minimum advertised price. You don't have to break the deal for retailers that resell specific products. Instead, you can use business techniques like free shipping and coupon codes to offer special offers to your customers. Setting this standard helps established companies to sell their products in a conducive business environment.

MAP Has Distinct Advantages

        Minimum advertised prices set distinct advantages for retailers. When a consumer searches for a product, a quick search will inform the individual that the products' prices are the same. MAP eliminates retailers that sell products but don't offer customer services.

       Retailers who sell the products but do not supply the customer services are known as free riders. When the MAP policies force them to sell products at the same price as other retailers, they either start customer service or stop selling the product. This increases customers' experience while shopping and weeds away such free riders.


Perfects Terms of Delivering the Services

      Depending on how you play in e-commerce suppliers, you must deliver quality services and increase the speed of ordering and delivering the product. Minimum advertised prices level the playing field by giving consumers the best experience. Consumers have a wide range of purchasing products since MAP equalizes the prices.

Tips for Enforcing Minimum advertised price (MAP) Walmart

Identifying Key Distributors, Retailers, and Buyers

      Identify the most important distributors and retailers in your business. You can review the companies they have and existing contracts to see if their performance is in agreement with the MAP policy. You can then benchmark the distributors and retailers to ensure they do not change their patterns. You can achieve these by using our MAP monitoring software. If there is an increased purchase volume, it indicates that the retailer or the distributor is not acting according to MAP policies. You can then reach them and discuss the violation for avoidance in the future.

Serializing the Product

      You can include the serial numbers on your products. This will help you track those distributors and retailers who violate the policy. You can achieve this by testing to buy the product to confirm if they are breaking the MAP policy. You can also reach out to and monitor the retailer who received the product.

Sign up for Walmart Brand Registry

A perfect way to enforce Walmart MAP violations is by signing into Walmart's brand registry, which allows you to restrict sellers that are not allowed to sell your brand. You can reach out to our experts, who will guide and recommend better software to automate your monitoring.

Reasons for Automating MAP Monitoring for Walmart

      With MAP policies, Walmart strives to ensure its prices are the most affordable. An automated monitoring system is used to check the stores' prices daily and compare them with the competitors. There are many reasons for automating MAP for Walmart, including:

  • Labor cost: Automating MAP is crucial for sellers who want to reduce the difficulty and time workers spend watching the MAP fluctuations. Monitoring the minimum advertised price is simple and cuts the costs for you.
  • Increasing efficiency: Machines are more efficient compared to humans. Using tremendous and efficient software from Brand Alignment to automate MAP monitoring is an ideal move.
  • Reduce the operational costs to monitor prices: Since the monitoring software needs only an internet connection and you are set to go, you will only need one person to operate the software to automate Walmart's MAP monitoring.

Frequently Asked Questions

1. How can automotive MAP monitoring save time?

MAP monitoring is tedious and requires much time to monitor how other retailers adjust the prices of their products. Still, when you automate your MAP, you will save time, get notifications quickly and adjust your prices with other retailers. Setting MAP notifications will ensure that you are aware of other retailers' prices without having to spend many hours monitoring MAP violations.


2. How do retailers violate MAP monitoring

When resellers advertise products below the agreed price between the manufacturers and retailers, they are said to violate the minimum publicized rule. The MAP rule states that if you are advertising your products, you must not go below the agreed minimum price but are not limited to raising the price. A good example is when the MAP is $20, you must not sell or advertise your product below $20.


3. What does MAP do for retailers?

It regulates prices. Retailers will have to promote their products without going below the agreed price, which makes all retailers have the same prices. When consumers search for a product, they will find that almost every product has the same price.


4. Can you sell above MAP pricing?

Yes. Minimum advertised prices do not legally bind pricing; sellers can sell products above the agreed price.


Final Thoughts

      Automating MAPs (Minimum Advertised Prices) can save you time and money. By using Brand Alignment's map monitoring software, you can automatically monitor Walmart MAP violations and take immediate action when it happens. This can ensure that you comply with Walmart's MAP policies to avoid potential penalties. From the many benefits of automating MAP for Walmart, you will improve accuracy, keep track of MAP price changes, and develop perfect strategies and new techniques to attract customers.


Don't Have the Time to Do It Yourself?

Let us Take Care of Your Monitoring & Enforcement

The first step in removing unauthorized sellers is spotting them on your listings and that is exactly what the Brand Alignment Monitoring Dashboard will do for you. With price updates every 3 hours and inventory totals for every seller on every listing, you will get the most complete picture possible of your brand on every major online marketplace.

Of course, the most important step in removing unauthorized sellers is prevention and enforcement. This is where Brand Alignment is leagues above the competition when it comes to map policy enforcement software.

  1. 1
    Clear over 80% of unauthorized sellers: Brand Alignment will make a custom strategy for your brand reputation to ensure the highest rates of removal
  2. 2
    Control Your Authorized Channels: Daily emails informing you of authorized channel violations and price cascading events
  3. 3
    Risk-Free Guarantee: Brand Alignment is so confident in their removal rates, that we will create a custom guarantee for every brand. We will remove x% of sellers or you have the option to terminate the contract early
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Will Enforcement Solutions Work for My Brand?

In short, the answer is Yes. 

We have had our 80%-90%+ enforcement rates in every single industry we have worked in. That includes the following:

  • Consumer Electronics
  • Apparel and Shoes
  • Pharmaceuticals
  • Health & Beauty
  • Sports & Outdoors
  • Mobile Phone Accessories
  • And More

As you are already aware, each industry has their own bells and whistles. Please contact us if you have any specific questions about enforcement in your industry.

Are There Any Risks Involved With Enforcement?

Brand Alignment gives the brand the option of using their own personal cease & desist letters or the option to customize Brand Alignment's proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability.

Any infringement complaints filed by Brand Alignment are done with the utmost care and transparency. We do not file counterfeit complaints without test buys and approval from the brand. Our trademark complaints are done with caution and all bases covered.

Finally, in this world, anybody can sue anybody for anything. But it does not mean it will stand up in court. There is nothing we can do to prevent frivolous lawsuits from disgruntled sellers. However, we do everything we can to prepare you to have any case against you quickly dismissed. After two years in business, we are proud to say that neither us or any of our brands have had any legal issues of any kind related to our service.

Brand Alignment vs The Competition

If you are new to shopping for a brand protection provider, it might be confusing to tell the difference between companies. It might sound like everybody offers the same type of monitoring and enforcement. This could not be further from the truth.

Brand Alignment

  • Crawls marketplaces for dynamic pricing changes every 3 hours or 8x a day
  • Markets monitored for price cascading are crawled every hour or 24x a day
  • Sends a Cease & Desist letter to every unauthorized seller on Amazon
  • Since 100% of all unauthorized sellers are contacted, Brand Alignment averages an 80%-90%+ Removal Rate
  • Uses hundreds of proprietary investigative techniques to identify personal information of sellers and supply chain sources

The Competition

  • Crawls marketplaces for pricing only 1x-4x a day
  • Markets monitored for price cascading are crawled every 3 hours or 8x a day
  • Requires YOU to send a Cease & Desist letter only if YOU have the email of the unauthorized seller 
  • Since only a small percentage of unauthorized sellers are contacted, the competition averages a 10%-30% removal rate
  • Uses basic investigative techniques like Google searches or buying low quality lists in hopes of finding emails to send letters

How Much Money Are You Losing By NOT Switching to Brand Alignment?

  • What is your current Buy Box Loss percentage? How much unsold inventory do you or your authorized channels have due to Buy Box loss?
  • How much are you charged by Vendors for chargebacks related to price matching MAP violators?
  • What effect do unauthorized sellers have on your Brand Integrity when they violate MAP policy or sell refurbished, returned, or used items as New?
  • Are you dealing with unhappy authorized channels who have difficulty obtaining the Buy Box? Are you being turned down by potential authorized channels for not having better control of your MAP policy?
  • Did you know that data shows that less sales are made from 3rd party sellers having the Buy Box than from Amazon having the Buy Box?
  • What are your storage and warehousing costs from unsold inventory due to unauthorized sellers?

How Much Money In Sales Are You Losing Each Year Due to a Lack of Quality Brand Protection?

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You are fully protected by our "Brand Alignment Enforcement Guarantee". If we don't reach the custom benchmarks that we agree upon during negotiation, we will give you the option to terminate the contract and you will not be charged any further.

Emmanuel Frost

Frequently Asked Questions

How Long Does It Take to Get Started?

I Have More of a Counterfeit Problem Than a Grey Market Problem. Can You Help?

Do You Work With Third Party Vendors or Only Directly With Brands?

What Are Your Enforcement Rates on Other Marketplaces Besides Amazon?

My Grey Market Problem Extends Outside the USA. What Can You Offer?

I Had a Bad Experience With My Last Brand Protection Provider, Why Will You Be Any Different?

P.S.: Due to the constant changing nature of online marketplaces, our Enforcement Guarantee is a limited time offer.

Please contact us now to ensure you are locked in with your guarantee.

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