Losing your Amazon Buy Box? Reclaim it and accelerate your revenue with our buy box suppression strategies. Secure product visibility, eliminate unauthorized sellers, and maintain brand trust for consistent sales growth.
Use our Buy Box Revenue Calculator to estimate your sales based on improved Buy Box performance. Input your data, set a target, and see the results instantly.
*For accurate results, you’ll need access to Amazon Seller Central’s Business Reports. Locate your Buy Box Percentage by navigating to the Dashboard and reviewing the metric labeled “Featured Offer %.” This reflects how often your listings win the Buy Box, giving you a clear picture of your standing and areas for improvement.
*This calculator is for illustrative purposes only. Results may vary depending on several factors.
Our Buy Box Recovery Program is a comprehensive, phased approach designed for brands aiming to increase their buy box percentage on Amazon. This specialized program targets key areas affecting buy box performance, working to restore and maximize your brand’s buy box share across Amazon listings.
We begin by enforcing your brand’s Minimum Advertised Price (MAP) policy both on Amazon and across other eCommerce channels. If you need assistance establishing a MAP policy, we work with trusted legal partners who can help. Our team actively monitors your authorized network, notifying sellers when they violate MAP and requesting immediate adjustments. Often, MAP violations are caused by authorized sellers undercutting MAP, even in the absence of unauthorized sellers. Ensuring that authorized sellers maintain MAP pricing helps your brand regain buy box share.
A common cause of buy box suppression is price matching, where Amazon removes the buy box if it detects a lower price for the same SKU on another reputable website. Amazon’s policy aims to ensure they offer the best price, and any external lower price can result in the buy box being removed. We help you track instances of buy box suppression due to external price discrepancies and work closely with your authorized partners to reinforce MAP compliance across all eCommerce platforms.
In the final phase, we address unauthorized sellers by sending cease and desist letters to those infringing on your listings. This messaging escalates strategically to deter unauthorized sellers, further securing your buy box.
Together, these three phases deliver a robust Amazon buy box recovery strategy, with most brands seeing substantial improvement within a few months.
For brands dealing with persistent unauthorized sellers, Brand Alignment also offers advanced support services to further protect and maintain buy box integrity across all platforms.
Let’s look at what’s possible when a brand takes Buy Box control seriously.
One brand, after months of Buy Box suppression and MAP violations, decided to enforce pricing and remove unauthorized sellers. Within less than a year, the results spoke for themselves:
When the brand took control of its listings and pricing, revenue followed. This is what enforcement-driven growth looks like.
The chart shows Buy Box ownership before and after marketplace enforcement began (marked by the red line). Once active enforcement started, Buy Box share rose and stayed above 90% — with revenue growth closely following.
Is your brand facing Buy Box suppression on Amazon? Our Buy Box Recovery Program is here to help you regain control. With a strategic, phased approach, we work to recover and optimize your Buy Box share, ensuring stronger brand visibility and revenue potential. Start the journey to a higher Buy Box percentage and enhanced brand performance today—reach out to see how we can help!
*Our office hours are Mon-Fri 9:00 AM – 6:00 PM (EST)
