Leaders in the Gray Market Industry
Brand Alignment has taken Brand Protection to new heights by leveraging automation technology and expert knowledge to protect and accelerate eCommerce sales for its clients.
About Us
At Brand Alignment, our team of brand protection experts leads with deep industry knowledge and specialized strategies to help brands safeguard their reputation and control. With proprietary technology designed for MAP enforcement and online brand security, we support brands in optimizing sales and reducing violations.
Our journey started with Amazon MAP monitoring but quickly evolved as we recognized the demand for a full-spectrum approach to eCommerce brand protection. Guided by extensive experience in data, eCommerce, and technology, we developed a comprehensive software solution to streamline seller identification and policy enforcement, empowering brands to uphold integrity and control with ease.
Focused on tech-driven enforcement over litigation, we prioritize predictable control without legal entanglements, reserving legal action for extreme cases. Our unauthorized seller removal program, a leader in the industry, leverages highly effective techniques to deliver lasting, measurable results for brands worldwide.
With the Most Sucessful Removal Rates in the Industry
No competitor comes close to our removal rates. That’s because our relentless approach contacts every single seller, leading to unmatched enforcement of your MAP policies on marketplace like MAP pricing on Amazon for your minimum advertised price. Enforce your MAP on Amazon with us! Brand registry is easy with our onboarding process.
- Crawls marketplaces for pricing changes every 3 hours or 8x a day
- Markets monitored for price cascading are crawled every hour or 24x a day
- Sends a Cease & Desist letter to every unauthorized seller on Amazon
- Since 100% of all unauthorized sellers are contacted, Brand Alignment averages an 80%-90%+ Removal Rate
- Uses hundreds of proprietary investigative techniques to identify personal information of sellers and supply chain sources
The Competition
- Crawls marketplaces for pricing only 1x-4x a day
- Markets monitored for price cascading are crawled every 3 hours or 8x a day
- Requires YOU to send a Cease & Desist letter only if YOU have the email of the unauthorized seller
- Since only a small percentage of unauthorized sellers are contacted, the competition averages a 10%-30% removal rate
- Uses basic investigative techniques like Google searches or buying low quality lists in hopes of finding emails to send letters
Learn More About Us
Core Use Case
MAP Price Monitoring
Track price changes over time and gain in-depth insights with a comprehensive pricing analysis.
Pricing Policy Enforcement
Ensure compliance to protect your brand and maintain pricing integrity.
Uncover Unauthorized Sellers
Identify unauthorized sellers and uncover details about their operations.
Leadership Rooted in Innovation and Excellence
At Brand Alignment, our leadership defines our success. CEO Emmanuel Frost and COO Kyle Balcerak combine unparalleled expertise in brand protection and seller investigation to guide our mission. Their deep industry knowledge, innovative thinking, and commitment to excellence have shaped Brand Alignment into a trusted partner for businesses seeking to safeguard their brands.
Emmanuel Frost
With extensive experience navigating brands through challenges like Grey Market and Unauthorized Sellers, Emmanuel is a visionary leader. His background in data analytics, private investigation, and eCommerce enables him to craft innovative, data-driven solutions that protect brands and add immense value to our clients.
Kyle Balcerak
Kyle’s tenacious leadership and expertise in managed services, multi-channel sales, and wholesale operations make him a driving force at Brand Alignment. His ability to seamlessly align front-end sales with back-end development empowers clients to achieve and surpass their goals, ensuring their brands thrive.
Dedicated Professionals Driving Your Brand’s Protection
Madeline Meyers
Senior Operations Specialist
Mahisa Mannan
Senior Operations Associate
Brian Fox
Data Analyst
Amanda Muchow
Administrative Assistant
Kimberly Freas
Office Administrator
Ivan Klimberg
Tech Leader
Ezequiel Grynberg
DevOps
Rodrigo Bedrossian
Product Manager
Daniel Ruiz
Full Stack Software Developer
Luis Chacón
Business Intelligence Manager
Damian Loyola
Developer
Diego Antuarez
Operations Assistant
Andres Distefano
Developer
Joe Villaflor
Data Management
Luis Amor
Marketing Manager
Jordan Uy
Account Manager
Testimonies
Trusted by 100+ brands of all sizes
Our Commitment
The services we offer can reap huge benefits for our clients and must be handled accordingly. Understanding this, we ensure full visibility of all actions while we monitor, protect, and help grow each brand online with a customized strategy. We believe collaboration and communication are key ingredients to the success of any project, and that is why Brand Alignment strives to cultivate open lines of communication and maintains a strong commitment to collaboration. Beyond that, we will always deliver services with a perseverant and persistent attitude in order to maintain these principles in the pursuit of our client’s satisfaction and results.
